Submitted by Marija Kovacevic / IDENTITY AFRICA Advertising Agency on 2008-05-23 07:32:21 (Edit)
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Rwanda coffee is taking the world by storm and SPREAD Project has contributed immensely to its success. The marketing strategy behind this website - the imagery, design, copy and video were all created with a purpose: 1. To create an identity for Rwanda to the outside world...to express its uniqueness in truths - its utopian-like topography & cleanliness, its remarkable work towards progress, and most of all, its remarkable specialty coffee that is quickly becoming regarded as one of the best in the world. 2. A second and equally important goal was to thoroughly represent SPREAD Projects endeavors in a readable, user friendly writing style. Technical materials are provided as downloads so that they do not muddle the site with too much information. SPREAD Project is an agricultural NGO, operating solely in Rwanda and is funded primarily by USAID. SPREAD works with Rwandese coffee, chili pepper and cassava farmers to improve agricultural methods, product quality and the facilitation of exporting these products around the world.
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